How to Get Your First 3 Cleaning Clients (Even If You’re Just Starting)
Starting a cleaning business is exciting—but getting your first few clients can feel overwhelming. The good news? You don’t need a fancy website, expensive ads, or a huge marketing budget to land your first 3 clients. You just need a smart strategy that actually works. Here’s exactly how to do it.


Step 1: Leverage Your Personal Network (The Fastest Way)
When starting out, the easiest way to get clients is through people you already know. Friends, family, neighbors, and even past co-workers can be your first customers or referrals.
What to Do:
✅ Make a List of 20+ People – Think of family, friends, church members, gym buddies, neighbors, and local business owners.
✅ Send a Simple Message – Don’t overthink it! Here’s an easy script:
📩 Example Message:
"Hey [Name], I just launched my own professional cleaning business, and I’m looking for my first few clients! Do you know anyone who might need cleaning services? I’d love to offer them a discount for being one of my first customers!"
✅ Post on Your Personal Facebook or Instagram – Your friends & followers may know someone who needs cleaning.
📌 Pro Tip: Even if they don’t need cleaning right now, they’ll think of you later when they do!
Step 2: Target Local Businesses & Real Estate Agents
Instead of chasing one-time residential cleanings, go after businesses and real estate agents—they need ongoing cleaning services.
Best Places to Find Clients:
🏢 Small Offices & Commercial Spaces – Local businesses NEED reliable cleaning services.
🏡 Real Estate Agents – Many realtors need move-in/move-out cleaning for their listings.
🏘️ Property Management Companies – They need regular cleaning for rental properties & Airbnbs.
How to Reach Out:
✅ Walk into Small Businesses & Introduce Yourself – Offer a free or discounted first cleaning so they can see your work.
✅ Email or Call Property Managers – Ask if they need a reliable cleaning service.
✅ Find Real Estate Agents on Facebook or LinkedIn – Message them:
📩 Example Message for Realtors:
"Hey [Agent’s Name], I run a professional cleaning business specializing in move-in/move-out cleaning. If you ever need a reliable cleaner for your listings, I’d love to help! Let me know if you’d like a free estimate!"
📌 Pro Tip: Once you land one business client, they can refer you to others.
Step 3: Use Facebook Marketplace & Local Groups (100% Free Leads)
Facebook is a goldmine for free cleaning leads. Here’s how to use it:
✅ Post an Offer on Facebook Marketplace
Title: "Reliable & Affordable Cleaning Services – Special First-Time Discount!"
Description: "Professional cleaning services for homes & offices. First-time customers get [$XX] off their first cleaning! Message me for availability!"
Add photos of your cleaning work (or stock images if you’re just starting).
✅ Join Local Facebook Groups
Search for groups like “[Your City] Small Business Owners” or “[Your City] Moms & Families.”
Post about your cleaning services (but follow group rules!).
📌 Pro Tip: Offer a limited-time discount to encourage people to book you ASAP.
Bonus: The Secret to Getting Clients to Say "YES" Fast
Once you get interest, you need to close the deal fast. Here’s how:
🔥 Offer a Special First-Time Discount – People love a deal! Example: “Book your first cleaning this week & get 20% off!”
🔥 Have a Simple Pricing Structure – Be upfront & clear about your pricing.
🔥 Make Booking Easy – Offer texting, Facebook messages, or a simple booking form instead of long phone calls.
Final Thoughts: Your First 3 Clients Are Waiting!
You don’t need fancy ads or a big marketing budget to land your first 3 cleaning clients.
Just follow these steps:
✔️ Reach out to people you already know
✔️ Contact small businesses, realtors & property managers
✔️ Use Facebook Marketplace & local groups for free leads
👉 Want more proven strategies to get clients & grow your business?
Check out the Cleaning Business Starter Pack—it’s packed with templates, pricing guides, and marketing tips to help you get clients fast.
Good luck, and let me know when you land your first client! 🚀
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